The Compass
Your Korea Trend Intelligence Framework.
How our
4-point compass delivers actionable market expertise.
MAGNETIK SEOUL®
MAGNET
Magnetic & Connected
IK
Intelligence Korea
SEO
Seeking Evolution On
UL
Ultimate Lifestyle
Through various tailored missions, the aim is to share expertise and a vision of the genuine Korean trend.
Dedicated to brands decision-makers, marketing leads, Innovation expert or commercial heads, our area of expertise covers luxury, lifestyle, beauty and fashion.
The Franco-Korean L37 team, always connected and at the cutting edge of the market, has built its expertise on 4 cardinal points:
W
Retail concepts and Pop-ups (off/on-line)
E
New brands and product innovation
N
Seoul trend-setting areas
S
Made-in-Korea latest trends
Insights
Inside Seoul’s Magnetic Retail
