Your Seoul-based Skincare Innovation Partner. Beyond K-Beauty, how the Korean cosmetic market contributes in terms of skincare innovation and trends for the future.

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Brand Concept

Your Incubator for New Product Development Ideas. How creating solid technical and Marketing concepts is a crucial success factor.

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Creative Lab

Your French Cosmetic Formulation Lab. Creativity comes with experience and inspiration. Take the France-Korea creative bridge!

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Your Accelerator for New Products Industrialization. Perfume and skincare network of experts. Move your ideas to reality!

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Our Partners

Latitude37 is proud to partner and support exceptional French beauty experts. Creating together the first independent cosmetic creative space in Korea!

Cosmetics Inspiration & Creation

We are trend hunters. We are beauty brand makers. We plant seeds of inspiration for all your beauty projects. Trends and inspiration Seeds. Consulting in Innovation. Storytelling and communication.


EXPERIS: Science for the Senses. EXPERIS is a pool of expertise dedicated to the beauty industry. A 360° expert profile with a strong commitment to quality and sensoriality. A process “Haute-couture” in the attention to detail and the pursuit of excellence. EXPERIS offers Brand and concept creation, Ingredient and texture innovation, and in-house product development in its Lyon based creative space and lab.

Beauty Motion

French Experts in perfume and skincare industrial management, Beauty Motion sets up your projects with its Activated Methodology and move forward with each stage of production. Beauty Movers, together with their partners, drive your projects according to the needs: either as your external expert's project team, or as full Made in France servicing execution.