Trends

Under the name MAGNETIK SEOUL®, the aim is to share expertise and a vision of the genuine Korean trend. Through various possible missions, it is about understanding the latest developments and learning from them as a source of inspiration, giving decision-makers the keys to adjusting to Korean magnetism in each of our areas of expertise: luxury, lifestyle, beauty and fashion.

________ MAGNETIK SEOUL®________

MAGNET    magnetic & connected

IK                 Intelligence Korea

SEO             Seeking Evolutions On

UL               Ultimate Lifestyle

The Franco-Korean L37 team, always connected and at the cutting edge of the market, has built its expertise on 4 cardinal points:

N/ Seoul trend-setting areas,

S/ Made-in-Korea latest trends,

E/ New brands and product innovation,

W/ Retail concepts and Pop-ups (off/on-line).

Latitude 37 provides its clients with a choice of 4 tailor-made compass solutions.

• 2-5 days curated tour in Seoul
• Meeting with local players, brand owners, retailers
• Beauty immersive tour with our partner CIC
• Exploring selective distribution
• Design and innovation
• Cultural and artistic inspiration

• 1-day or 2-days guided retail tour in Seoul
• Discover Seoul’s trendiest stores and areas
• Beauty, Fashion, Luxury, Lifestyle focus
• Latest retail concepts
• Innovative in-store experience
• Pop-ups, concept stores

• 1 to 2 hours virtual or face-to-face presentations
• In collaboration with our French partner CIC
• Decoding products innovations
• Latest cosmetic trends
• “What’s up Korea” trend reports

• 1 to 2 hours virtual or face-to-face presentations
• Understanding luxury, lifestyle and fashion trends in Korea
• Market structure and retail trends
• Latest innovation