What else than a long collaboration can better reflect the quality of a partnership? Sharing common goals and human values, building bridges between cultures and projects, enjoy creating and designing... Let's keep moving forward, together!

Frederic Burtin



Through Latitude37, Xavier Dufoix's responsiveness, efficiency, and great knowledge of the Korean Market proved decisive for the successful launching of Baccarat in Korea. In a very short time, he was able to manage the exceptional opening in Seoul of the first Asian-located Maison Baccarat.

Arnaud de Schuytter

Global Commercial Director


I had the pleasure of working with Xavier who helped us take over our local partner in Korea. Over the span of a few months Xavier was our man on the ground in Korea. With him and thanks to him we went through difficult negotiations with former local partners and landlords. Even more critical to our operations he helped us assess and hire our local sales team allowing to start smoothly our direct local operations. We have had an amazing start in Korea and this comes down to Xavier being the right man for the task. His knowledge of the market and expertise in retail operations made the difference for us.

Clement Brunet-Moret

Managing Director, Asia


Over 3 years, Latitude37 has been supporting Graff Korea for training and coaching services. Having strong expertise of the Korean market and the luxury retail best business practices, Latitude37, has brought a wide range of tailor-made services to grow Graff retail staff self-confidence, in order to deal with their very demanding clients: from the early stages of the selling ceremony to the KYC investigation and its CRM implications Latitude37 team was working very closely with the Graff Korea team on the shop floor, implementing a multicultural approach, that filled in the gap between a non-matured high-jewelry market and Graff, where client education has always been a key business driver. A great combination between the French luxury retail know-how and the very specific Korean client management experience linked to high-jewelry. From a pure methodology point of view, each intervention was clearly conducted following a traditional road map and gap analysis. I would be very pleased to recommend Xavier and his team to other companies in Korea and elsewhere.

Romain Le Chevallier

Sales & Development Director, Asia Pacific


For several years now, we’ve been working with Latitude37 in perfect harmony and with serenity and efficiency. Xavier and his team have demonstrated great listening qualities from the very beginning. First of all, we are indeed very demanding regarding the communication of our brand and products, especially in Asia. A small brand such as ours, in this kind of market, maybe easily copied, swallowed by others, or our ideas could be misunderstood. Our brand’s image is reflected by our B2B retailers. Therefore, a follow up at all levels, not just at the sales level, is necessary. Besides, like any other brands, we expect a good turnover with growing results. That is why the role of Xavier and its team, as a contact point with our B2B clients and as an observer of the Asian market, of potential competitors and the development of new retail shops, is crucial. For all of these reasons, we totally trust Latitude37. Smooth and clear communications, regular exchanges, great responsiveness, and good results are what we expect from our partners, and this is what Latitude37 is giving us.

Marie Macon


Macon & Lesquoy

An important market such as Korea requires insights and reinforced local presence! Xavier and his team supported, with great professionalism and proactivity, the opening of our first internal boutique at Shinsegae Main Duty-Free. I thank Xavier for its strong involvement in delivering great retail coaching programs and strengthening our local team of talents!

Gaetan Guillosson

Managing Director, Asia Pacific

A.Lange & Sohne

Specialized in supporting luxury brands wishing to establish a lasting presence in Korea, Latitude37 allowed us to find our exclusive distributor, to redeploy our presence in department stores and open new channels of distribution, in a rapidly changing market. The mission entrusted upon Xavier’s team was therefore fulfilled within the allocated time, achieving all the objectives that we had set ourselves.

Lorenzo Nuti

Global Sales Director

Richard Ginori

Because this partnership is professional and friendly at the same time, I trust this team 100%. They are always ready to help us with all local procedures. It is obvious that in order to be present in Korea, it is necessary to be accompanied by experts, and Latitude37 is supporting us perfectly. It’s a team that I would greatly recommend.

Leila Rochet

Founder & Chief Inspiration Officer

Cosmetic Inspiration & Creation