Intuition x Sanrio collaboration meaningful launch at Olive Young

Supporting Edgewell partnership in Korea has been very meaningful! This great visibility activation of Schick Intuition will certainly bring further momentum!!

Excited to share a meaningful milestone for Intuition in Korea.

The first-ever Intuition × Sanrio Kit in collaboration with Olive Young, Korea’s No.1 health & beauty retailer has been launched.
This collaboration brings together the playful charm of Sanrio’s beloved characters with Intuition’s trusted skin bar shaving experience, creating a kit that feels bright, fresh, joyful, and highly relevant to today’s beauty shoppers.

More importantly, this marks the first time Intuition has been invited by Olive Young for a character collaboration.

For us, that invitation is meaningful recognition: of the brand’s growing strength, its consumer appeal, and its potential as a partner in one of the world’s most dynamic beauty markets.

Korea’s beauty landscape moves fast, and standing out requires more than a great product.
It requires cultural relevance, the right partner, and a team willing to move at the speed of the market.

Excited for what comes next!

Written by Latitude 37

10 . 09 . 2026