This summer, CIC Chief Inspirations Officer, Leïla Rochet, travelled to Asia on a trend-finding mission, returning to Paris armed with inspiration and the latest cult beauty products from South Korea and Tokyo.
Head over to the #CosmeticSeeds blog to read a snapshot of Leila’s Seoul retail highlights, which typify the city’s inventive (and often surprising) approach to beauty retailing. Domestic brands lead with originality, creating fantastically memorable experiences that continue to evolve K-style.
In partnership with local retail experts LATITUDE37, CIC offers tailor-made Inspiration Tours to the K-Beauty capital – merging their indispensable local knowledge with CIC’s beauty know-how. And if you can’t make it to Seoul in person, contact us today for an in-depth Retail Report, covering the latest openings, developments and trends, straight from Seoul.